Centre for Culture, Media & Governance, Jamia Millia Islamia, New Academic Staff College, Jamia Millia Islamia, New Delhi conducts and organizes every year the University Grants Commission Refresher Course on Media Studies, Culture and Governance for the in-service faculty across the country. The first & second such RCs were organized in February 2013& Jan-Feb 2014.

The 3rd Refresher Course 2014 on Media Studies and Governance started today on 10thJanuary and will continue till 31st January 2015



3rd Day (14/01/15)

1st Lecture by Prof. Saugata Bhaduri – Cultural Turn in Social Sciences

Dr Saugata Bhaduri talked about the different ways how does the research in communication proceed. While doing research either stressing on understanding the medium or  understanding the content of the medium, helps the growth of communication.


He then gave the idea of the efficacy of the discipline. He gave the idea that the disciplines can do churning it itself and then develop among themselves. He also stated that before was only the idea of empiricism. To understand the real the reality was to be there. But, a phase developed during the time of Marx that disciplines with the churning were able to pre-empt what would be the forthcoming epochs would be like.


2nd Lecture by Prof. Saugata Bhaduri – Cultural Turn in Social Sciences

In his second talk on “cultural turn in social science”, Prof. Saugat Bhaduri highlighted about technological turn, it means he emphasized that how technology itself has impacted on certain domain of culture which has implication in creating new types of studies like media studies, cultural studies, and literary studies etc. By referring to this connotation “Technolisation Mode of Culture”, he told that the autonomy position of culture where culture has to be understood in outside of technology and the amalgamation of cultural industry where, culture got industrialized. Describing the popular culture, he argued that due to the age of technolisation, it has remained for and of the people, but not certainly by the people. Culture is produced by the masses for masses are popular culture and culture is produced by the classes for masses are massification of culture since they invest, control and produce it. In mass culture, there is a severe crisis when the populist who have control over technological means in terms of production, distribution and consumption. By hinting the argument of Adorno, he says that contemporary popular culture is no more popular since the technological interference and real masses only have right to passively consume and they are the subject of indoctrination.

Referring to “Culture industry as mass deception” by Theodor Adorno and Horkheimer, he says that now since the culture slipped over from classes to masses due to easily access of technology, democratization process began to be reflected in art and cultural production in these days. Therefore, Walter Benjamin in Frankfurt school made a quite reverse argument that now a day, camera can capture reality other than paint brush and printing the item. Therefore, realism has taken over by technology, art has become abstract. Similarly, Marshall Mcluhan’s phrase like “Medium is the message” “Cold War”, “Global village” is now outdated due to an electronic age. Communicative rationality by Hebermas, second generation of Frankfurt school, he says that communicative practices, how rationality get printed how cultural modernity.

Prof. Bhaduri concluded the lecture by saying that emergence of technology within the cultural studies that due to preponderance emergence of technological means of cultural doing emerged means two important mode pessimistic and optimistic one. In the world of simulation and hypertext, we have neither touched real or nor we have handled with. Or how contemporary media have met things more democratic, interactive, and possible at the mean of resistance or enabled man. Though nothing is real in the world, but on can handle media with criticality.

3rd Lecture by Dr. Bindu Menon on Media Religion and Culture

Dr. Menon spoke on the relation between media and religion. She started the lecture by saying that media is using religion across various forms. Therefore, religion takes it through the text. Media is constantly packaging with religion which is more entertained and mythological based. There is religion presence of media in different forms. She raised further question is that why would we understand the relation between media, society and culture? It was seen that culture and society are now-a-days mediated in general. Mediation itself is a cultural device in the sense to the central part of society and culture. There is a lot of debate on whether culture is being located around the media or media itself created kind of culture.


She further said that there are four varieties of media exist, performs and functions in the context of religion. By referring to the seminal work of Jamal Mallik & others in Jerman context, she told that ‘media of perception’ where, coordination and managing of creation of collectivity, devotion is created and generated through prayer. We can now think that non verbal and oral communication is mediated through larger media due to technological intervention.

Another form of media exist is ‘media of understanding’, it means that somewhere in which the realm of cognition is transcended. By referring to Levi Strauss’s argument, she says that one could arrive at a certain meaning of society as per anthropological understanding where rituals could be understood as media activities. Similarly, ‘media of propagation’ where it caters to endure that a message is received in situations and places beyond the immediate contest of the interactive.