Research Methodology Workshop on Communication Studies and Social Sciences-2016: DAY 3

Session 1: Dr. Sanjay Singh

Questionnaire Design and Scale Development

The third day of the workshop was devoted to the quantitative techniques in social sciences keeping in mind that many participants are opting for quantitative analysis in their research works.So the day started with the discussion on “Questionnaire design and Scale Development” by Dr. Sanjay Singh, learned faculty of Asia Pacific Management Institute, Delhi.  He discussed various kinds of scales that are used in social sciences for measuring subjective variables such as ‘happiness’. He carried out practical work with participants through the use of SPSS.

Session 2: Dr Geetha R. Menon

Testing of Hypothesis in Social Research

Dr Geetha R. Menon, a Data Scientist and Programme Manager from ICMR described ‘Testing of Hypothesis in Social Science Research’. She spoke on the basics of framing hypothesis and its significance in research. Giving several examples of framing and testing hypothesis Dr. Menon lectured on different type of hypothesis and their uses in medical and social sciences. She also described differences between null and alternative hypothesis through several practical exercises and graphical presentations. She deliberated on steps involved in hypothesis testing. In addition to this, her lecture highlighted the common mistakes that researchers generally make during their research.

Session 3: Dr. Abha Aggarwal

Designing the studies in Social Sciences & determination of sample size for Social Research

In the afternoon session, Dr. Abha Aggarwal, Scientist at National Institute of Medical Statistics, Indian Council of Medical Research delivered the lecture on ‘Designing the Studies in Social Science and Determination of Sample Size for Social Research’. Drawing from her experience in medical sciences, she discussed various techniques of sampling. According to her proper sampling size is essential for the quality of research. Both probability and non-probability sampling methods should be employed meticulously and cautiously. Any error in the process of sampling may affect the results and conclusions drastically.

Session 4: Vibodh Parthasarathi

The Field of Policy Research: Media Policy in India

The last session of the day was on applying quantitative methods in communication research. Mr. Vibodh Parthasarathi, an Associate Professor in the Centre of Culture, Media and Governance, Jamia Milia Islamia discussed various issues related to ‘The Field of Policy Research: Media Policy in India’. He emphasized on how the data can itself be used to form hypothesis that can be tested at a later stage. For instance the data on media consumption in India can be taken up to formulate hypothesis related to media preferences and consumer tastes. Similarly one can look at the share different genres in television or look at the newspaper readership to carry out an assessment of impact or role of media in society. He also explained the procedure of data collection adopted while carrying out a research on ‘Mapping Digital Media in India’ project.

Text : Dr. Kusum Lata

This entry was published on December 1, 2016 at 10:31 am and is filed under Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: