(Shariq Jalal, CCMG, JMI in conversation with Shri. Rajeev Sethi during the two days national consultation on Mapping Creative Industry and Economy in India organised by Centre for Culture, Media and Governance, Jamia Millia Islamia)
Q: How does one make classification of various industries under the label creative industries?
A: To be an architect, you need to be a dancer, to be a dancer, you need to be sculptor, to be sculptor, you must know music, which is further connected with poetry. So all this in some way is connected and when it comes to legacy enterprises they are also interconnected. So there’s no linear way of defining creative industries, it encompasses a broad spectrum of creativity that others want to share, that’s why the name creative and culture industry.
Q – In your opinion how heritage industry functions from both economic (financial income) and cultural perspective (creating a cultural memory)?
A – What artists offering to the world is not evaluated, and if it is evaluated, then it is done without uniformity. In India the situation is like “Gharkimurgi, daalbarabar”. So culture economy is a developing and new kind of economy in Indian setting, and the methods of evaluating and positioning commerce with the creativity should not undervalue creativity.
Q – If India is coming up with a creative economy in near future, what would be your suggestions/contributions to that?
A – For this we first need to understand what creativity has meant to us. In this millennia we have ignored the most creative protagonist and stakeholders who are living at every corner of this country. But we do not understand them or the way they can create asset through their creativity for culture industry. The first task is to be able to map them. My own contribution would be like a drop in an ocean. Since I have been working for last 50 years into this industry, to return something to it would require 10 more life periods. For me it is clear, I want to help students doing something in creativity industry so that they may not face the same difficulty I had to face.
Q – How can Creative Industry help in generating employment in India?
A – It’s the only way to create employment. 12 million people coming on road every year in India as unemployed. They are educated without a set of skills. For example 15 thousand people apply for the job of peon in Rajasthan with degrees like Ph.D. So the education with robotics and automation will start creating lesser avenues as the time progresses. The only way out in a creative economy and global knowledge society is to create content, and creative people can only create this creative content. A person is not born with being creative but we all have sparks of it. This spark can be nourished by a proper education system, which will create self empowered and self employed individuals, so that they are not dependent on TATAs, Birlas and Government for jobs/employment.